YouTube is the perfect place to reach millennials who prefer watching their favorite YouTubers over traditional media outlets. These influencers are sincere and credible, their opinion matters to a wide, yet targeted audience.
Studies have shown that YouTube is more authentic, more trustworthy and more relatable for millennials between 18 and 24 than traditional media platforms. 63% of millennials would try a product or brand recommended by a YouTube personality compared to 48% who would try a product or brand that is recommended by a TV or movie star. Partnering with a content creator therefore holds advantages that other advertising forms cannot compete with.
To get more information on what USfluence can do for your brand campaign, please contact us.