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TIME Magazine Recognizes YouTube Influence

In April of this year, TIME released its list of the year’s 100 Most Influential People. This list included YouTube’s most-subscribed star – PewDiePie.

PewDiePie, whose real name is Felix Kjellberg, has gained a huge following out of his Let’s Play videos. He recently passed 43 million subscribers, adding roughly 20,000 every day, and was also the first-ever channel to reach 10 billion views.

It’s not the first time that PewDiePie has been named to a most influential list with TIME. In 2015 Kjellberg was named to TIME’s 30 Most Influential People on the Internet.

 TIME recognizes something that Thoughtful Media Group and its subsidiary company, USfluence, have known for over 7 years of successful business. YouTube creators have tremendous influence on their audience.

Creators like PewDiePie maintain extremely loyal fanbases. Studies have shown that more than half of 18-24 year olds feel closer to their favorite YouTube creator than a traditional celebrity. That loyalty often becomes action. 63% of millennials would try a product or brand recommended by a YouTube personality.

This is why we’ve seen an expanding market for influencer-driven advertising such as TMG’s Bomb Pops Endless Summer campaign and this campaign spot for the New York 11th Congressional District special election.

 In TIME’s official description of PewDiePie in its top 100 list, the gaming celebrity is described as the “pied piper of YouTube” by South Park’s Trey Parker. Parker then went on to describe the world of Let’s Play as ‘the birth of a new art form”. The South Park co-creator PewDiePie “has turned passive gaming into active, enjoyable entertainment.”

 This combination of entertainment and engagement has ushered in a new era of media, with YouTube reaching more 18-49 year olds than any cable TV network. Advertisers are naturally looking at YouTube ad delivery, and companies like Thoughtful Media and USfluence are key to navigating the space and keeping ads fresh, new, and engaging. Continue Reading No Comments

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