In light of this atrocity, it becomes difficult to understand what to do to help those affected. Despite this difficulty, many YouTubers have spoken out with love and support for the victims. Their collective voice has asked their viewers to demand change from their elected representatives.
It is important to remember that these YouTube stars can make such a difference in their communities and in their country, to bring attention and change. In such a dark time, it gives us hope when we can shine a light on those who use their position of influence to make the world a better place.
In a powerful and emotional video Hannah Hart talks about the danger of sitting on the sidelines as something awful happens. She urges her viewers to act by approaching their representatives and challenge them to change the current gun laws.
Tyler Oakley, speaking as a member of the LGBTQ community offered his support, love and advice for those within the community. He echoes the sentiments of Hannah, thoughts and prayers are well and good, but real change happens when viewers engage their government and stand for change. Tyler makes an interesting comparison to the infamous ‘Rainbow Road’, a track in the racing game Mario Kart that was the hardest for him to complete, and how life for those in the LGBTQ community may not be trouble-free, but they will still be proud and battle through challenges.
Taking a stance, Colleen Ballinger stated her opinion on gun control in the United States. Much like Hannah and Tyler, she thinks that the best thing her viewers can do is to contact their representatives and change gun control laws in the United States. She takes it a step further expressing disbelief at the nature of gun culture in the United States and wants to see it evolve.
Many other YouTubers shared their thoughts in videos or on social media, realizing that lasting change happens when those affected by tragedy stand up and tell their governments the change they wish to see.
May the dead rest in peace, but USfluence stands with the community – not resting, not sitting, not shutting up. We stand with Orlando, with the victims, and with the community standing up and speaking out. Continue Reading No Comments
PewDiePie, whose real name is Felix Kjellberg, has gained a huge following out of his Let’s Play videos. He recently passed 43 million subscribers, adding roughly 20,000 every day, and was also the first-ever channel to reach 10 billion views.
It’s not the first time that PewDiePie has been named to a most influential list with TIME. In 2015 Kjellberg was named to TIME’s 30 Most Influential People on the Internet.
TIME recognizes something that Thoughtful Media Group and its subsidiary company, USfluence, have known for over 7 years of successful business. YouTube creators have tremendous influence on their audience.
Creators like PewDiePie maintain extremely loyal fanbases. Studies have shown that more than half of 18-24 year olds feel closer to their favorite YouTube creator than a traditional celebrity. That loyalty often becomes action. 63% of millennials would try a product or brand recommended by a YouTube personality.
This is why we’ve seen an expanding market for influencer-driven advertising such as TMG’s Bomb Pops Endless Summer campaign and this campaign spot for the New York 11th Congressional District special election.
In TIME’s official description of PewDiePie in its top 100 list, the gaming celebrity is described as the “pied piper of YouTube” by South Park’s Trey Parker. Parker then went on to describe the world of Let’s Play as ‘the birth of a new art form”. The South Park co-creator PewDiePie “has turned passive gaming into active, enjoyable entertainment.”
This combination of entertainment and engagement has ushered in a new era of media, with YouTube reaching more 18-49 year olds than any cable TV network. Advertisers are naturally looking at YouTube ad delivery, and companies like Thoughtful Media and USfluence are key to navigating the space and keeping ads fresh, new, and engaging. Continue Reading No Comments