In light of this atrocity, it becomes difficult to understand what to do to help those affected. Despite this difficulty, many YouTubers have spoken out with love and support for the victims. Their collective voice has asked their viewers to demand change from their elected representatives.
It is important to remember that these YouTube stars can make such a difference in their communities and in their country, to bring attention and change. In such a dark time, it gives us hope when we can shine a light on those who use their position of influence to make the world a better place.
In a powerful and emotional video Hannah Hart talks about the danger of sitting on the sidelines as something awful happens. She urges her viewers to act by approaching their representatives and challenge them to change the current gun laws.
Tyler Oakley, speaking as a member of the LGBTQ community offered his support, love and advice for those within the community. He echoes the sentiments of Hannah, thoughts and prayers are well and good, but real change happens when viewers engage their government and stand for change. Tyler makes an interesting comparison to the infamous ‘Rainbow Road’, a track in the racing game Mario Kart that was the hardest for him to complete, and how life for those in the LGBTQ community may not be trouble-free, but they will still be proud and battle through challenges.
Taking a stance, Colleen Ballinger stated her opinion on gun control in the United States. Much like Hannah and Tyler, she thinks that the best thing her viewers can do is to contact their representatives and change gun control laws in the United States. She takes it a step further expressing disbelief at the nature of gun culture in the United States and wants to see it evolve.
Many other YouTubers shared their thoughts in videos or on social media, realizing that lasting change happens when those affected by tragedy stand up and tell their governments the change they wish to see.
May the dead rest in peace, but USfluence stands with the community – not resting, not sitting, not shutting up. We stand with Orlando, with the victims, and with the community standing up and speaking out. Continue Reading No Comments
PewDiePie, whose real name is Felix Kjellberg, has gained a huge following out of his Let’s Play videos. He recently passed 43 million subscribers, adding roughly 20,000 every day, and was also the first-ever channel to reach 10 billion views.
It’s not the first time that PewDiePie has been named to a most influential list with TIME. In 2015 Kjellberg was named to TIME’s 30 Most Influential People on the Internet.
TIME recognizes something that Thoughtful Media Group and its subsidiary company, USfluence, have known for over 7 years of successful business. YouTube creators have tremendous influence on their audience.
Creators like PewDiePie maintain extremely loyal fanbases. Studies have shown that more than half of 18-24 year olds feel closer to their favorite YouTube creator than a traditional celebrity. That loyalty often becomes action. 63% of millennials would try a product or brand recommended by a YouTube personality.
This is why we’ve seen an expanding market for influencer-driven advertising such as TMG’s Bomb Pops Endless Summer campaign and this campaign spot for the New York 11th Congressional District special election.
In TIME’s official description of PewDiePie in its top 100 list, the gaming celebrity is described as the “pied piper of YouTube” by South Park’s Trey Parker. Parker then went on to describe the world of Let’s Play as ‘the birth of a new art form”. The South Park co-creator PewDiePie “has turned passive gaming into active, enjoyable entertainment.”
This combination of entertainment and engagement has ushered in a new era of media, with YouTube reaching more 18-49 year olds than any cable TV network. Advertisers are naturally looking at YouTube ad delivery, and companies like Thoughtful Media and USfluence are key to navigating the space and keeping ads fresh, new, and engaging. Continue Reading No Comments
YouTube Stars Join Forces in Controversial Ad to Upset NYC Congressional Election Following Baltimore Riots
NEW YORK, NY – Over a dozen YouTube stars have joined forces in a first-of-its-kind campaign to change the projected outcome of a U.S. election, urging voters in Staten Island and Brooklyn to cast their ballots in a special Congressional election Tuesday against the frontrunner, Republican District Attorney Dan Donovan who last year failed to convince a grand jury to indict the New York City police officer blamed for the chokehold death of Eric Garner, an unarmed black man.
In the wake of riots in Baltimore last week over the police killing of Freddie Gray, yet another unarmed black man, 13 YouTube personalities with a combined total of 3.7 million subscribers and 40 million monthly views, appeared in the YouTube ad urging members of New York’s 11th Congressional District to vote for Democratic City Councilman Vincent Gentile in the special election to replace disgraced Republican Congressman Michael Grimm, who resigned in January after pleading guilty to tax fraud.
The ad, starring Josh Paler Lin, Arielle Scarcella and Jaclyn Glenn, among others, was organized by USfluence, a leading non-partisan digital media company that specializes in connecting YouTube influencers with highly relevant causes, campaigns and candidates. While numerous YouTubers have appeared in commercials and PSAs for brands and causes, and three interviewed President Obama live shortly after this year’s State of the Union address, this is the first ad in which YouTubers attempt to influence the outcome of a U.S. election.
“YouTubers have a relationship with their fans that is authentic, highly personal, hugely influential and incredibly effective at driving action,” said Ryan Yudell, Managing Director for USfluence. “They believe police abuse of power and the subsequent political cover ups have gotten out of control. They believe Dan Donovan didn’t do his job as District Attorney to stand up for the citizens of the 11th District and they absolutely don’t want to see him promoted to Congress.”
The YouTube commercial, paid for by the Unifying America PAC, features popular YouTube personalities from within and outside of New York’s 11th Congressional District. Most have large fan bases of regular viewers who often see the personalities they watch on YouTube as an extension of their own friendships in real life.
“I am very selective about sharing my political views with my audience,” said Arielle Scarcella. “But when something as important as this comes up I just can’t sit on the sidelines and hope for the best. As Americans we have a right to expect fairness from the police and those in charge of making sure they are doing the right thing. Donovan didn’t do that and doesn’t belong in Congress. He failed us as a District Attorney and I hope my fans in the district vote against him on Tuesday.” Other YouTube channels featured in the ad are TheLip TV, MidweekPolitics, AverageBroTV, MrRepzion, Angry Picnic, SamSeder, SassiBoB, MotokiMaxted, studzlife101 and littlemisspaigexxx.
In the #itsgottostop video ad, the YouTube personalities from across the country take turns in making an impassioned plea to 11th Congressional District voters. “Eric Garner was choked to death by a New York police officer. The cop was never charged because this man, your district attorney, refused to do his job … The way things look right now, Dan Donovan is going to win. If you do nothing, he’s going to win. … You could literally change the election and show the world the police must be accountable. On May 5th, do your job and vote against Dan Donovan.”
The ad has so far been viewed 103,000 times by YouTube viewers in New York but that number is expected to rise significantly before the polls close Tuesday evening. The entire population of the 11th Congressional District is 724,434, according to Ballotpedia, and USfluence estimates that just over 310,000 people in the district are YouTube viewers over 18 and eligible to vote. Roughly 22,550 people are expected to vote in the special election with a voter turnout of only 20 percent anticipated in an off-election year.
Current polling puts Donovan ahead of Gentile by just hundreds of votes. The district, which has more registered Democrats than Republicans, tends to vote Republican in Congressional elections. In 2014, Grimm won his seat by a five percent margin.
USfluence expects its network of thousands of YouTube stars to participate heavily in the 2015 local political races, which include many ballot initiatives, leading into the 2016 election, where $6 billion is expected to be raised and spent by candidates and causes. The network has the ability to target ads locally, regionally, nationally and even globally, and reach very precise audiences.
See PR Web.Continue Reading 1 Comment