corner left-topcorner right-top
USfluence Logo

Connect & Influence
corner left-bottomcorner right-bottom

Posts Tagged ‘voting’

Millennial and Minority Voters Face Powerful Opposition at the Polls

Millennials are increasingly more likely to face long waits at the polls in comparison to their older counterparts and are likely to find themselves blocked out of primary voting because of laws severely limiting participation because of millennials’ preference to remain unaffiliated with a political party.   

Brennan Center for Justice at the New York University School of Law partnered with Craig Newmark of craigconnects and craigslist to conduct a survey of over 1,000 people over 18 years old. The results of this survey are alarming. Millennials face considerable barriers and will continue to, unless there is meaningful reform.

Millennials and Gen Xers are three to four times more likely to have to wait in line when compared to older voters such as Boomers. Even more astonishing, four times as many African-Americans and six times as many Latinos reported waiting at some polls for 30 minutes or more than whites who said the same.

Eleven states have closed primaries or caucuses, meaning that only voters who are registered as Republicans or Democrats prior to the primary date can participate in the nomination process for their candidates. This poses a major problem for millennials, as over 50% describe themselves as political independents. This non-affiliation may best describe their beliefs but it also guarantees that they will be locked out of the primary round of voting in states where the nomination process is limited to party members.

Over 19 million millennials who consider themselves independent are unable to vote in key states with closed primaries or caucuses, which leaves them having no input on determining the candidates offered to them in the general election.

In addition, 16 million registered voters in the U.S. do not have current government-issued photo ID. The people who generally do not have government IDs, according to the study, are senior citizens, college students, low-income households, people who primarily use public transit and transgender individuals whose gender identity doesn’t match their ID. Voter ID laws make it extremely difficult to participate in democracy for those most disenfranchised.

Reform advocates are pushing for innovations like automatic registration and online registration. 27 states are currently debating automatic registration to combat the enormous hurdles millennials face. In the face of such adversity many states have been proactive — 23 states have passed laws to modernize voting and 30 states now let citizens register online.

These laws, and potentially their reforms, are poised to have a major impact on the 2016 election cycle.
  Continue Reading No Comments

10 States Where Millennials Could Sway the Election

In February of this year, NPR released a report to answer the perennial question: do young people matter in politics?

In terms of sheer mass, the answer should be yes: as of 2016, millennials (born between 1982-2000) are the largest generation in the country (83 million). Yet they’re a generation notorious for non-participation: in 2014, they had the lowest voter turnout of any age group.

In 2008, millennials are credited with swinging the election in Obama’s favor, with 50% voter turnout and heavy preference for Obama. However, that number dropped in 2012, and some believe that millennials are simply disengaged from politics and won’t turn out.

Here are 10 states where millennials can truly impact election results by turning out:
  1. Nevada
  2. North Carolina
  3. Florida
  4. Virginia
  5. Wisconsin
  6. Colorado
  7. Ohio
  8. Pennsylvania
  9. New Hampshire
  10. Iowa
The key issue will be, can campaigns reach millennials in order to get them to the polls? This generation is notoriously moving away from television and is getting the majority of their media from social media and online video – in fact, YouTube reaches more 18-49 year olds in America than any US cable network. Continue Reading No Comments

Top YouTube Stars Join Forces With Boxer Legacy to Give Democrats a Millennial Edge In Election

700,000 YouTube “Stars” Poised to Push Influence in 2016 Down-Ticket Races

Washington DC – Democratic candidates can expect to get a boost in the upcoming election, thanks to a demographic that’s increasingly difficult to reach with traditional advertising methods: young people. Fueled by a wave of social influence across platforms like YouTube, nearly 700,000 reach virtually every one of America’s so-called coveted “millennials”, ages 18-35.

USfluence, a politically focused YouTube network operated by Thoughtful Media Group, recently launched efforts to channel the energy behind YouTube’s more influential talent, many of which have monthly viewership in the millions. To help connect these influencers with democratic House, Senate and Presidential candidates, the company recently hired political activist and veteran filmmaker, Nicole Boxer, who is introducing these young talent to the ways of Washington.

“Today’s millennial generation not only identifies strongly with democratic values, candidates, campaigns and causes, but they are proving to be more engaged this political cycle.” said Boxer. “Talented YouTube creators have the potential to move voters from their laptops and cellphones to the polls. This is not only exciting, but it could translate into meaningful gains for Democrats in the 2016 race.”

Boxer, who joined the USfluence team as a senior producer early during this political season will be working closely with Democratic Senate candidates, bringing their campaign messages to millennial audiences in their states, while the company’s House efforts begin ramping up this week.

“There’s no question as to the impact of YouTube to drive awareness for today’s political candidates” said Doss Struse, former US President of polling organization YouGov and an advisor to Thoughtful Media Group. “What’s changing this year is in its ability to drive people to rallies and ultimately to the ballot box. Some of these YouTube stars have much greater influence than even mainstream celebrities.”

Participating influencers range from 5,000 subscribers to several million. Popular fitness YouTube star Gia Fey’s channel “BodybyGia” boasts more than 300,000 fans who turn to her for fitness advice and instruction. She believes that her influence has legs to carry candidates and causes she likes all over the country as well. “People may watch my channel because I help them look and feel better. But they also listen when I share my personal stories, my views and my values.” said Fey.


About USfluence: USfluence is a leading digital media company, owned by Thoughtful Media Group in California. We connect YouTube influencers with highly relevant causes, campaigns and candidates. YouTube is the perfect place to reach millennials who prefer watching their favorite YouTube influencers over traditional media outlets. These influencers are sincere and credible and their opinion matters to a wide, yet targeted audience. We partner with these influencers in a way that provides pinpoint accuracy of reach, while delivering impact often superior than all other forms of media. We do so by leveraging the loyal following of our influencers, who drive unparalleled reach and effectiveness of speaking to their audiences in your words, with their voice.

Continue Reading No Comments

Contact Us