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Posts Tagged ‘youtube’

TIME Magazine Recognizes YouTube Influence

In April of this year, TIME released its list of the year’s 100 Most Influential People. This list included YouTube’s most-subscribed star – PewDiePie.

PewDiePie, whose real name is Felix Kjellberg, has gained a huge following out of his Let’s Play videos. He recently passed 43 million subscribers, adding roughly 20,000 every day, and was also the first-ever channel to reach 10 billion views.

It’s not the first time that PewDiePie has been named to a most influential list with TIME. In 2015 Kjellberg was named to TIME’s 30 Most Influential People on the Internet.

 TIME recognizes something that Thoughtful Media Group and its subsidiary company, USfluence, have known for over 7 years of successful business. YouTube creators have tremendous influence on their audience.

Creators like PewDiePie maintain extremely loyal fanbases. Studies have shown that more than half of 18-24 year olds feel closer to their favorite YouTube creator than a traditional celebrity. That loyalty often becomes action. 63% of millennials would try a product or brand recommended by a YouTube personality.

This is why we’ve seen an expanding market for influencer-driven advertising such as TMG’s Bomb Pops Endless Summer campaign and this campaign spot for the New York 11th Congressional District special election.

 In TIME’s official description of PewDiePie in its top 100 list, the gaming celebrity is described as the “pied piper of YouTube” by South Park’s Trey Parker. Parker then went on to describe the world of Let’s Play as ‘the birth of a new art form”. The South Park co-creator PewDiePie “has turned passive gaming into active, enjoyable entertainment.”

 This combination of entertainment and engagement has ushered in a new era of media, with YouTube reaching more 18-49 year olds than any cable TV network. Advertisers are naturally looking at YouTube ad delivery, and companies like Thoughtful Media and USfluence are key to navigating the space and keeping ads fresh, new, and engaging. Continue Reading No Comments

Why Millennials Should Care About Local Politics

Just this past week, millennials turned out in record number at the New York primary. According to exit polls conducted by the Center for Information & Research on Civic Learning and Engagement (CIRCLE):
  • 18-29 year olds cast 408,000 ballots, making up a 14% share of total voters
  • 322,000 voted Democrat (78% of total ballots cast by 18-29 year olds)
  • 18-29 year olds split 65% to 35%, Sanders over Clinton
  • Senator Sanders commanded 81% of all 18-24 year olds
When compared to the 2008 presidential election, we saw almost 100,000 more 18-29 year olds show up to vote in New York. This runs counter to the stereotype that millennials “don’t care” about politics, and rather that they are ready to have their voices heard in this presidential election.

Millennials on average are more liberal than their older counterparts and are increasingly more frustrated with the establishment; but to make any real and lasting changes they must turn out for local elections.

While it’s amazing to see record breaking voter turnout in Presidential elections, the real nitty gritty of politics is won and lost at the local level. Local politics is a place young people have tended to avoid. For example, in the 2014 midterm elections, where no presidential race occurred, less than 20% of people between the ages 18-29 voted. Sadly, this was the lowest ever recorded.

In a poll of 1,617 people between 15-34 years old by the Foundation for European Progressive Studies found that 68% of all respondents think that politicians ignore the views of young people. In the same poll, a mere 7% said they have turned out for a political meeting.

This disconnect is real.  

Young people feel jilted, and politicians are not responding. Despite a generally negative view towards government, 64% said they would vote if they were aware of an election tomorrow. It seems both sides of the fence are stuck with inaction, except when it comes to presidential politics.  

Real consequences have stemmed from this inaction. 70% of all state legislators are majority Republican and 60% of all states have Republican Governors. If the right controls state legislators they are free to redistrict areas in their state to align with more Republican ideals. The system isn’t fair, but it can be challenged.

As previously mentioned, millennials are more liberal than older generations, but turnout less to vote. It’s going to take work on behalf of millennials to get involved, but it will also take work for politicians who share millennial values to reach out and connect.

With access to the internet rampant, there is almost no excuse to be uninformed. Here are some great websites to give individuals the knowledge necessary to get involved in local politics and make a difference.
  • Ballotpedia is a great resource to get information regarding candidates in local, state and federal elections as well as keeping up to date with ballot initiatives in your state.
  • Vote Smart formally known as Project Vote Smart, this website is a great tool to look up candidate and election information by zip code.
The next step is to get out there and push this presidential election momentum into every nook and cranny of the United States.

Since 2011, nearly one-third of 18-24 year olds’ TV viewing has migrated to the activities listed above. If politicians want to reach millennials they need to go where they are. Millennials are busy watching hilarious YouTube videos, binge watching Netflix, chatting over Facebook, obsessing over Tweets, sending stupid pictures via Snapchat, and reading hours away on Reddit.

As the political landscape evolves to accommodate the changes in media consumption politicians will have to adapt. Again, this is happening on the presidential level. Senator Bernie Sanders’ team released Snapchat geofilters before the New York primary, and a Super PAC supporting Hillary Clinton is slated to spend over $35 million on digital ads targeting millennials.  You would be hard pressed to find a state legislator who has anything more than a barely managed Facebook page — and that is a major problem.

The solution is likely meeting in the middle. The information “revolution” needs to be taken to the next level. Millennials need to know their mayors and state representatives, learning their agendas, and challenging them like what has been done on the national stage with Presidential candidates.

In turn, politicians will need to come to the middle as well. Utilization of social media and online video, speaking directly to young people in the mediums they are active within, and increasing authenticity through actions that appear less staged and more natural, will engage young people in ways they haven’t been. Continue Reading No Comments

Top YouTube Stars Join Forces With Boxer Legacy to Give Democrats a Millennial Edge In Election

700,000 YouTube “Stars” Poised to Push Influence in 2016 Down-Ticket Races

Washington DC – Democratic candidates can expect to get a boost in the upcoming election, thanks to a demographic that’s increasingly difficult to reach with traditional advertising methods: young people. Fueled by a wave of social influence across platforms like YouTube, nearly 700,000 reach virtually every one of America’s so-called coveted “millennials”, ages 18-35.

USfluence, a politically focused YouTube network operated by Thoughtful Media Group, recently launched efforts to channel the energy behind YouTube’s more influential talent, many of which have monthly viewership in the millions. To help connect these influencers with democratic House, Senate and Presidential candidates, the company recently hired political activist and veteran filmmaker, Nicole Boxer, who is introducing these young talent to the ways of Washington.

“Today’s millennial generation not only identifies strongly with democratic values, candidates, campaigns and causes, but they are proving to be more engaged this political cycle.” said Boxer. “Talented YouTube creators have the potential to move voters from their laptops and cellphones to the polls. This is not only exciting, but it could translate into meaningful gains for Democrats in the 2016 race.”

Boxer, who joined the USfluence team as a senior producer early during this political season will be working closely with Democratic Senate candidates, bringing their campaign messages to millennial audiences in their states, while the company’s House efforts begin ramping up this week.

“There’s no question as to the impact of YouTube to drive awareness for today’s political candidates” said Doss Struse, former US President of polling organization YouGov and an advisor to Thoughtful Media Group. “What’s changing this year is in its ability to drive people to rallies and ultimately to the ballot box. Some of these YouTube stars have much greater influence than even mainstream celebrities.”

Participating influencers range from 5,000 subscribers to several million. Popular fitness YouTube star Gia Fey’s channel “BodybyGia” boasts more than 300,000 fans who turn to her for fitness advice and instruction. She believes that her influence has legs to carry candidates and causes she likes all over the country as well. “People may watch my channel because I help them look and feel better. But they also listen when I share my personal stories, my views and my values.” said Fey.

Source.

About USfluence: USfluence is a leading digital media company, owned by Thoughtful Media Group in California. We connect YouTube influencers with highly relevant causes, campaigns and candidates. YouTube is the perfect place to reach millennials who prefer watching their favorite YouTube influencers over traditional media outlets. These influencers are sincere and credible and their opinion matters to a wide, yet targeted audience. We partner with these influencers in a way that provides pinpoint accuracy of reach, while delivering impact often superior than all other forms of media. We do so by leveraging the loyal following of our influencers, who drive unparalleled reach and effectiveness of speaking to their audiences in your words, with their voice.

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YouTube Stars Join Forces in Controversial Ad to Upset NYC Congressional Election Following Baltimore Riots

NEW YORK, NY – Over a dozen YouTube stars have joined forces in a first-of-its-kind campaign to change the projected outcome of a U.S. election, urging voters in Staten Island and Brooklyn to cast their ballots in a special Congressional election Tuesday against the frontrunner, Republican District Attorney Dan Donovan who last year failed to convince a grand jury to indict the New York City police officer blamed for the chokehold death of Eric Garner, an unarmed black man.

In the wake of riots in Baltimore last week over the police killing of Freddie Gray, yet another unarmed black man, 13 YouTube personalities with a combined total of 3.7 million subscribers and 40 million monthly views, appeared in the YouTube ad urging members of New York’s 11th Congressional District to vote for Democratic City Councilman Vincent Gentile in the special election to replace disgraced Republican Congressman Michael Grimm, who resigned in January after pleading guilty to tax fraud.

The ad, starring Josh Paler Lin, Arielle Scarcella and Jaclyn Glenn, among others, was organized by USfluence, a leading non-partisan digital media company that specializes in connecting YouTube influencers with highly relevant causes, campaigns and candidates. While numerous YouTubers have appeared in commercials and PSAs for brands and causes, and three interviewed President Obama live shortly after this year’s State of the Union address, this is the first ad in which YouTubers attempt to influence the outcome of a U.S. election.

“YouTubers have a relationship with their fans that is authentic, highly personal, hugely influential and incredibly effective at driving action,” said Ryan Yudell, Managing Director for USfluence. “They believe police abuse of power and the subsequent political cover ups have gotten out of control. They believe Dan Donovan didn’t do his job as District Attorney to stand up for the citizens of the 11th District and they absolutely don’t want to see him promoted to Congress.”

The YouTube commercial, paid for by the Unifying America PAC, features popular YouTube personalities from within and outside of New York’s 11th Congressional District. Most have large fan bases of regular viewers who often see the personalities they watch on YouTube as an extension of their own friendships in real life.

“I am very selective about sharing my political views with my audience,” said Arielle Scarcella. “But when something as important as this comes up I just can’t sit on the sidelines and hope for the best. As Americans we have a right to expect fairness from the police and those in charge of making sure they are doing the right thing. Donovan didn’t do that and doesn’t belong in Congress. He failed us as a District Attorney and I hope my fans in the district vote against him on Tuesday.” Other YouTube channels featured in the ad are TheLip TV, MidweekPolitics, AverageBroTV, MrRepzion, Angry Picnic, SamSeder, SassiBoB, MotokiMaxted, studzlife101 and littlemisspaigexxx.

In the #itsgottostop video ad, the YouTube personalities from across the country take turns in making an impassioned plea to 11th Congressional District voters. “Eric Garner was choked to death by a New York police officer. The cop was never charged because this man, your district attorney, refused to do his job … The way things look right now, Dan Donovan is going to win. If you do nothing, he’s going to win. … You could literally change the election and show the world the police must be accountable. On May 5th, do your job and vote against Dan Donovan.”

The ad has so far been viewed 103,000 times by YouTube viewers in New York but that number is expected to rise significantly before the polls close Tuesday evening. The entire population of the 11th Congressional District is 724,434, according to Ballotpedia, and USfluence estimates that just over 310,000 people in the district are YouTube viewers over 18 and eligible to vote. Roughly 22,550 people are expected to vote in the special election with a voter turnout of only 20 percent anticipated in an off-election year.

Current polling puts Donovan ahead of Gentile by just hundreds of votes. The district, which has more registered Democrats than Republicans, tends to vote Republican in Congressional elections. In 2014, Grimm won his seat by a five percent margin.

USfluence expects its network of thousands of YouTube stars to participate heavily in the 2015 local political races, which include many ballot initiatives, leading into the 2016 election, where $6 billion is expected to be raised and spent by candidates and causes. The network has the ability to target ads locally, regionally, nationally and even globally, and reach very precise audiences.

See PR Web.

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